Career Services at UC

Social Media

Perils of Social Networking CareerSpots.com © Download Quick Tips (PDF)

The use of social media to create and maintain a professional web presence and network is an integral part of professional success.  Employers are regularly "Googling" prospective employees, and what they find can make or break job candidates (see the New York Times article, "Is Your Online Identity Spoiling Your Chances?").  Further, the lack of a web presence can be harmful as well.  Below are some resources to help you develop a professional, credible online identity. 




Brand-Yourself.com is a web platform designed to assess, build, and monitor your professional presence on the web. 




LinkedIn.com is a professional networking tool that allows you to create a profile, connect with trusted contacts and make new connections, join groups and post questions, search for jobs, and research companies.  To date, there are 120 million users and counting. 

Information specifically for college graduates may be accessed at Grads.LinkedIn.com.  For tips on how to most effectively use LinkedIn.com, check out Building a Professional Profile and Networking Professionally.  Also, refer to Guy Kawasaki's blog, How to Change the World.

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