MAJOR IN PUBLIC RELATIONSBACHELOR OF SCIENCE DEGREECourse DescriptionsNote: For current course schedules, click here. PRL 182 – Introduction to Public Relations (3) The concept, role and practice of public relations in American society. Public relations as a process: research; public opinion; programming; communication; evaluation; ethical considerations. PRL 285 – Introduction to Sports and The Media (3) Relationship between sports and media from historical, cultural, and business perspectives. Topics include the presentation of sports, race relations, gender issues, violence and aggression, free agency, drug use and the economic impact of sports. Prerequisite ENG 102, or permission of instructor. PRL 300 – Topics in Sports Communication (3) Concentrated areas of study designed to enhance the knowledge of sports, sports communication and public relations, and the role of sports in society. Prerequisite PRL 182, PRL 285 or permission of instructor. PRL 372 – Publicity and Public Relations Writing (3) Write news releases and publicity tools, newsletter article online copy, proposals, and other public relations material. Discussion of the public relations writing process, media relation, and publicity planning and techniques. Prerequisites: Public Relation 182 and Journalism Studies 261. PRL 375 – Public Relations Research and Planning (3) Conduct public opinion research and do strategic planning for regional organizations. Discussion of public relationresearch principles and techniques, goal setting, strategy development, budgeting, and printing/production processes. Prerequisites: Public Relations 182 and Public Relations 372 or permission of instructor. PRL 385 – Public Relations Campaigns (3) Planning and implementing a public relations campaign, program, or special event. PRL 390 – Independent study (1-3) PRL 395 – Sports Information and Public Relations (3) Public Relations principles, practices, and skills as applied in a sports information setting. Emphasis on writing, media relations, and crisis management. Prerequisites PRL 182, 285 and 372 or permission of instructor. PRL 396 – Sports Marketing Communications and Promotion (3) Marketing and promotional concepts applied within a sports public relations context. Topics include developing marketing strategies, implementing marketing plans, licensing, advertising, promotions and sales. Prerequisites: PRL 182, PRL 285 and PRL 372 or permission of instructor. PRL 397 – Sports Event Planning and Management (3) Planning, designing, operating, marketing, publicizing, promoting, and implementing sporting events. Prerequisites: PRL 182, PRL 285 and PRL 372 or permission of instructor. PRL 400 – Topics in Public Relations (3-6) Concentrated areas of study designed to enhance practical knowledge of the public relations profession. Addresses timely issues important to the PR field. May be repeated provided topics are not the same . Prerequisites: Public Relations 372, 375 or permission of instructor. PRL 422 – Bateman Competition I (1) The Bateman Competition Course is based on a national case study competition through the Public Relations Student Society of America. Groups of 4 to 5 students will exercise the analytical and strategic skills required for public relations problem-solving. Prerequisite: Permission of instructor. PRL 423 – Bateman Competition II (2) The Bateman Competition Course is based on a national case study competition through the Public Relations Student Society of America. Groups of 4 to 5 students will implement a campaign plan in the community (based on the Bateman I course) and perform a campaign evaluation. The results of this campaign will be packaged into a portfolio for national judging. Prerequisites: PRL 422X or permission of instructor. PRL 433 – The Olympics (3) Historical and contemporary view of the Olympics as a sociological, marketing, and business phenomenon . Emphasis on marketing communication and public relations strategies used to promote the Olympics and athletes. Prerequisites: PRL 285, or permission of instructor. PRL 435 – Sports and Television (3) Complex symbiotic relationship between sports and television producers and programmers, including network, cable, regional sports networks, and pay-perview suppliers. Impact of televised sports on society. Prerequisites: PRL 285 and JLM 181, or permission of instructor. PRL 450 – Fieldwork in Public Relations (1-6) Work in a public relations capacity with organizations in the Mohawk Valley to carry out a variety of public relations tasks and assignments. Regular submission of written reports meetings with instructor. May be repeated for a total of six credits. Prerequisites: Public Relations 182, 372, 375, and Journalism Studies 261, 365 with a grade of C or better. Permission of instructor required. PRL 454 – The Business of Sports (3) Problems facing sports business leaders from a public relations viewpoint, including ownership structure and franchises, economics and finance, stadium management and funding, broadcast rights, licensing, and labor relations. Prerequisites: PRL 182, PRL 285 and 372 or permission of instructor. PRL 456 – Athlete Management and Representation (3) Issues facing sports agents, including client acquisition and retention, contract negotiations, endorsement deals, the regulation of sports agents, and business ethics. Prerequisites: PRL 182, PRL 285 and 372 or permission of instructor. PRL 458 – Sports Law (3) Legal issues in sports settings, including torts, contracts, antitrust, labor law, intellectual property, Title IX, athleteagent relationships and liability. Prerequisites: PRL 182, PRL 285 and 372 or permission of instructor. PRL 470 – Internship (1-12) Serve as an intern with cooperating organizations for at least six weeks on a full-time basis outside the academic year. Permission of instructor and division dean required. Detailed report including portfolio of work plus evaluation statement required upon completion. Pass/ fail grading. Prerequisites: Journalism Studies 261, Public Relations 182, 372. Minimum grade of C in each. Course may be repeated once for credit. PRL 482 – Cases and Problems in Public Relations (3) Critical evaluation of public relations through analysis and discussion of cases and situation drawn from actual practice. Prerequisite: Public Relations 182 or equivalent. PRL 490 – Independent Study (1-3) Individually supervised research and study . Provides opportunity for students to engage in original research or to pursue scholarly investigations beyond the boundaries of established courses. Arranged by agreement between the student and the instructor, subject to approval of school dean. May be repeated once for credit, though with a different topic. Prerequisites: junior standing. Note: The figure in parentheses following the title of the course indicates the credit hours per term. Courses that extend through two terms are shown as follows: (3, 3). Courses that are one term only are shown by: (3). Courses with variable credit are shown with the range of credit available, for example: (1-6). |
David M. Chanatry, M.S.
David M. Chanatry, M.S.
Department Chair
107 DePerno Hall
dchanat@utica.edu
(315) 792-3812